HM&P participates in the 5th Golden Brand Program in Ho Chi Minh City

On January 3, 2025, Executive Lawyer Nguyen Van Phuc represented HM&P at the 5th “Ho Chi Minh City Golden Brand Awards 2024.” The event was held in a formal ceremony at the Gem Center, co-organized by the Ho Chi Minh City Department of Industry and Trade and Saigon Economic Times Magazine. This program is one of the most significant annual events, honoring outstanding businesses that contribute to enhancing the prestige and value of the national brand. The event not only attracted the attention of the domestic business community but also served as a platform for experts, policymakers, and enterprises to discuss strategic solutions for elevating brand development on an international scale.

HM&P made significant contributions to the 5th Ho Chi Minh City Golden Brand Program. Notably, in the special edition on the Golden Brand by Saigon Economic Times Magazine, HM&P’s lawyers authored two insightful articles on leveraging FTAs (Free Trade Agreements): “Expanding Markets Through FTAs – Turning Challenges into Opportunities” by Lawyers Nguyen Nhat Duong and Ho Tran Phu Loc, and “Rules of Origin – A Key Challenge for Vietnamese Businesses” by Lawyers Nguyen Van Phuc and Ho Tran Phu Loc.

Source: The Saigon Times

Beyond contributing professional insights to support businesses, participating in the program provided HM&P’s lawyers with an excellent opportunity to connect with and understand the legal challenges businesses face during their operations. This enables HM&P to offer more practical and valuable services to its primary clientele—businesses.

Specialized Workshop: “Innovation for Growth in a New Era”

The workshop, held on the morning of January 3, 2025, featured the participation of Ho Chi Minh City government leaders, representatives from various departments and agencies, economic experts, and leading speakers in economics, corporate governance, and brand strategy. Discussions focused on three main topics:

1. The role of innovation and digital transformation in brand building;
2. Challenges and opportunities in the new business environment;
3. Public-private collaboration in developing the national brand.

During an in-depth discussion session, Lawyer Phuc emphasized the importance of continuous innovation, combined with legal solutions, to protect and enhance brand value, enabling businesses to remain resilient in the global marketplace. Additionally, he proposed fostering collaboration with regulatory authorities to improve the legal framework, creating a favorable foundation for enterprises to develop their brands effectively.

Roundtable Discussion: “Driving Dual Transformation for Sustainable Development”

In the afternoon, the program continued with the Golden Brand Roundtable under the theme “Driving Dual Transformation for Sustainable Development.” The discussion focused on two main aspects: digital transformation and sustainable development, in the context of businesses facing the challenges of globalization.

The roundtable became increasingly engaging as speakers and business representatives shared practical experiences in applying technology to optimize production processes, enhance business efficiency, and strengthen competitiveness.

Lawyer Phuc provided critical insights, focusing on the legal aspects of dual transformation. He highlighted the necessity for businesses to establish robust legal governance mechanisms to protect intellectual property, digital assets, and ensure compliance with environmental standards. These legal solutions not only mitigate risks but also lay a solid foundation for businesses to achieve sustainable development in the long term.

The 5th Ho Chi Minh City Golden Brand Program delivered significant practical value, enabling participating businesses to access trends in innovation, promote digital transformation, and develop sustainable growth strategies. Additionally, the event created a valuable opportunity for businesses to exchange experiences, expand their networks, and enhance collaboration, thereby improving their competitiveness and asserting their brand positions in the international market.

For HM&P, the event was not only an opportunity to reinforce its credibility in the legal field but also to expand its network of partners and contribute to shaping legal solutions that support businesses during integration and development. HM&P continues to assert its role as a reliable legal partner, ready to assist businesses in protecting and enhancing their brand value comprehensively and sustainably.